The idea of seasonal launches in the fashion industry is a tried and tested method, so after the success of our Autumn/Winter range last year we wanted to keep things fresh and move to 4 unique drops per year. The aim is to have 4 separately themed seasonal collections per year, with limited restocks, giving you a unique item of clothing every time you shop with us.
Fashion and streetwear are constantly moving forwards*, and so are we, and this range sees us expanding into outerwear, accessories and also our first longsleeve tees (Finally!) This is just the beginning.
Introducing Love//Less, the new Hole Hearted Spring range with an emphasis on bold fonts, clean front prints and our usual big, striking back prints.
The name and theme for the range stemmed from a sort of play on our brand name; hole hearted is a brand that’s always stood for equality first and foremost, but the roots of the name are found in heartbreak, struggle, and recovery. We focused on graphics of dying flowers, hearts, and powerful women, keeping the loveless slogan repeating throughout.
Colours were kept pretty monotone, and photos were edited to look more solemn. Although the beige hoodie is pretty damn sexy if you’re looking for a splash of colour in your wardbrobe ;]
We hope you enjoy the new stuff, let us know what you think on Twitter / Insta / FB etc, myself and Thom are always keen to see which pieces you guys dig.
Jonny
*occasionally backwards, sometimes in a sideways crab-like motion. Actually it’s all pretty cyclical. Sort of lost the point now… new stuff! That’ll do.
